When KLM was committed to a scheduled Dutch East Indies service they really meant business. Fokker was pressed to deliver a tri motor version of the F-VII and KLM started flying the service. To impress the public they held open days and one of the items they showed was the amount of fuel consumed by a single F-VIIa/3m all the way to Java
One of Plesman’s other smart moves was to enter into a business partnership with Shell. It became a long lasting relationship as this advert shows, depicting a KLM DC-2.